Strategic Design
The Strategic Design initiative promotes transformation and innovation in organizations through creative design leadership. Its purpose is to generate not only economic, but also social and environmental value through collaborative projects that apply design thinking to develop products, processes, and systems in response to real-life problems and contribute to the well-being of communities.
Futures Design Lab
The School of Architecture, Art, and Design (EAAD) Futures Design Lab offers design-driven innovation services. In collaboration with companies, researchers, and organizations, it co-creates desirable futures, explores potential scenarios, and generates corporate solutions.
This initiative fosters collaboration between academia, industry, and society, creating spaces for experimentation where students and experts work together on innovative and sustainable solutions. The initiative combines human-centered and future-focused design methodologies, promoting a culture of strategic creativity that transforms how organizations generate impact and value in their environment.