Juan Carlos Rojas López

Estructura arquitectónica minimalista con rampas y escaleras en espiral iluminadas por luz natural desde aberturas superiores.
Design, design education

Description

Email: jcrojasl@tec.mx

 

Research group

Advanced Design Processes

 

Juan-Carlos Rojas. Mexico - Tecnológico de Monterrey. PhD in Design, Management, and Development of Industrial Projects from Universitat Politenica, Valencia. Master's degree in Industrial Design and Innovation Processes from Tecnológico de Monterrey. Research Professor at the School of Architecture, Art, and Design (EAAD) and Researcher at the Institute for the Future of Education (IFE), Tecnológico de Monterrey. Member of the National System of Researchers (SNI), Candidate Level. Winner of the Best Research in Design award from Diseña Mexico MX in 2024. His areas of expertise are product design processes, product evaluation, and design education. His main research activities focus on the emotional and affective evaluation of products, services, and experiences using neurotechnologies, and on educational innovation in the field of design.

 

Juan Carlos Rojas López

  • Exploring the relationship between emotional self-perception with drawing experience. EAAD project.
  • Eye-tracking research on kinematics graphs: Analyzing visual impact for STEAM education. EAAD, EIC, EHE and IFE project.
     

  • Winner of the best undergraduate research article for the DISEÑA MEXICO  National Design Award 2023.

  • Using Event-Related Potentials to Evidence the Visual and Semantic Impact: A Pilot Study with N400 Effect and Food Packaging. Foods, 2024, 13(12), 1876

  • A PEDAGOGICAL EXERCISE OF INTEGRATING AI IMAGEN GENERATOR TOOL: A PILOT EXPERIENCE IN DESIGN PRODUCT EDUCATION. ASME International Mechanical Engineering Congress and Exposition, 2024

  • Comparison of Robot Assessment by Using Physical and Virtual Prototypes. Lecture Notes in Computer Science, 2024, 14713 LNCS, pp. 127–145

  • Assessment of a Robot Design: A novel Methodology using Eye-tracking and Semantic Associations. 2023 IEEE IFEES World Engineering Education Forum and Global Engineering Deans Council: Convergence for a Better World

  • Idea generation and integration method for inclusion and integration teamwork. Frontiers in Education, 2023, 8, 1009269

  • Emotional Tool Design: A Perspective on How to Generate Empathy in Higher Education Students. IEEE Global Engineering Education Conference, EDUCON, 2023

  • Embracing Thinking Diversity in Higher Education to Achieve a Lifelong Learning Culture. Education Sciences, 2022, 12(12), 913

  • Product validation in creative processes: A gender perspective in industrial design projects. IEEE Global Engineering Education Conference, EDUCON, 2021

  • Recognizing Decision-Making Using Eye Movement: A Case Study With Children. Frontiers in Psychology, 2020, 11, 570470

  • Multisensory stress reduction: a neuro-architecture study of paediatric waiting rooms. Building Research and Information, 2020, 48(3), pp. 269–285