- Exploring the relationship between emotional self-perception with drawing experience. EAAD project.
- Eye-tracking research on kinematics graphs: Analyzing visual impact for STEAM education. EAAD, EIC, EHE and IFE project.
Email: jcrojasl@tec.mx
Research group
Advanced Design Processes
Juan-Carlos Rojas. Mexico - Tecnológico de Monterrey. PhD in Design, Management, and Development of Industrial Projects from Universitat Politenica, Valencia. Master's degree in Industrial Design and Innovation Processes from Tecnológico de Monterrey. Research Professor at the School of Architecture, Art, and Design (EAAD) and Researcher at the Institute for the Future of Education (IFE), Tecnológico de Monterrey. Member of the National System of Researchers (SNI), Candidate Level. Winner of the Best Research in Design award from Diseña Mexico MX in 2024. His areas of expertise are product design processes, product evaluation, and design education. His main research activities focus on the emotional and affective evaluation of products, services, and experiences using neurotechnologies, and on educational innovation in the field of design.
Winner of the best undergraduate research article for the DISEÑA MEXICO National Design Award 2023.
Using Event-Related Potentials to Evidence the Visual and Semantic Impact: A Pilot Study with N400 Effect and Food Packaging. Foods, 2024, 13(12), 1876
A PEDAGOGICAL EXERCISE OF INTEGRATING AI IMAGEN GENERATOR TOOL: A PILOT EXPERIENCE IN DESIGN PRODUCT EDUCATION. ASME International Mechanical Engineering Congress and Exposition, 2024
Comparison of Robot Assessment by Using Physical and Virtual Prototypes. Lecture Notes in Computer Science, 2024, 14713 LNCS, pp. 127–145
Assessment of a Robot Design: A novel Methodology using Eye-tracking and Semantic Associations. 2023 IEEE IFEES World Engineering Education Forum and Global Engineering Deans Council: Convergence for a Better World
Idea generation and integration method for inclusion and integration teamwork. Frontiers in Education, 2023, 8, 1009269
Emotional Tool Design: A Perspective on How to Generate Empathy in Higher Education Students. IEEE Global Engineering Education Conference, EDUCON, 2023
Embracing Thinking Diversity in Higher Education to Achieve a Lifelong Learning Culture. Education Sciences, 2022, 12(12), 913
Product validation in creative processes: A gender perspective in industrial design projects. IEEE Global Engineering Education Conference, EDUCON, 2021
Recognizing Decision-Making Using Eye Movement: A Case Study With Children. Frontiers in Psychology, 2020, 11, 570470
Multisensory stress reduction: a neuro-architecture study of paediatric waiting rooms. Building Research and Information, 2020, 48(3), pp. 269–285